Craig is the author of ‘Shift Selling’ which is the definitive book on harnessing trigger events to make more sales. In craig’s own words:
“Today I speak, advise, and mentor on how to TURN MORE PROSPECTS INTO LOYAL CUSTOMERS by harnessing Trigger Events to repeatedly be first in with those decision makers who are up to 10 times more likely to switch vendors. Research shows the first in wins the sale up to 74% of the time”
Highlights from the Interview:
Total Length: 25.18
IF you want to know more about how to harness the power of trigger event prospecting using cold emailing then the easiest and best way is to register for and attend my Advanced Prospecting Training Webinar available here.
The training breaks down the 6 steps in a revolutionary new prospecting system and exactly how you can quickly and easily build a PREDICTABLE outbound prospecting system you can scale by using them. It also gives you my opinion of how easy it is to really use trigger events in business. Registering for the webinar is easy. Just click the banner below, then enter your name and email to reserve your spot.